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e.l.f. Adds CBD Collection

Company follows successful hemp seed oil launch with full-spectrum skin care collection.

e.l.f. Beauty has expanded its skin care range with a new CBD collection of products for face and body care that are infused with full spectrum CBD. The new line follows the company’s successful Cannabis Sativa Hemp Seed Oil collection, which debuted last year.   “The skin care category has been outperforming cosmetics during the crisis, and CBD in particular is projected to be a 22-billion-dollar industry by 2022. It’s a category our customers have shown great interest in and we’re excited to...

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